Instructions how to write a press release and sample press
release.
Today I had the opportunity to teach a group of technicians
how to write a press release for a wildlife habitat workshop. I thought I’d
pass this along for anyone who might like it. Feel free to share.
What Is a Press Release?
For a press release to be a press release, it needs to have
the words “For Immediate Release” at the top, followed by the City, State and
the Date.
Next is a title of the article exactly as it should appear
in the paper – make it easy for the newspaper – in Title Case (first letter of
each word capitalized).
The body of the press release should list the most important things first (who, what,
when, where, why, how), especially the date, time, and location.
Paragraphs should be extremely short and concise (one or two
sentences, maximum).
The whole press release needs to be very short and the last
paragraph should tell the reader who to contact for more information, and how
to contact that person.
After the last paragraph should have three hash tags ###.
That tells the newspaper where the end of the press release is. Since you will
probably be emailing these to the newspaper, after the hash tags should be your
contact signature.
You may or may not be the contact person listed in the
article, but either way your full contact signature should be below the press
release.
Sample press release follows. –Julie L. Spencer,
989-560-1144 julie.spencer@macd.org
Sample Press Release:
For Immediate Release
Ithaca, MI 3/07/2018
Free
Wildlife and Pollinator Habitat Workshops for Landowners
Thursday, April 5, 2018 at 7 p.m. the Gratiot Conservation
District (GCD), together with Michigan United Conservation Clubs (MUCC), will
host a free workshop at the Gratiot-Isabella RESD, 1131 E. Center St. in Ithaca.
The workshop is intended to provide interested landowners the
programs and tools available to help create quality wildlife habitat.
Anyone looking to attract deer, songbirds, pheasants and
pollinators like butterflies onto their property, while improving air, water
and soil quality, are invited to attend this free workshop.
Partners include the Gratiot Conservation District (GCD),
the Michigan United Conservation Clubs (MUCC), Quality Deer Management
Association (QDMA), Pheasants Forever (PF), the National Wildlife Federation
(NWF), the Michigan Department of Natural Resources (DNR), and the Michigan
Pheasant Restoration Initiative (MPRI).
Grassland habitats provide significant value to wildlife and
to Michigan citizens. They filter water, collect carbon to help clean the air
and hold down soil to prevent erosion. They also provide homes and food for a
variety of wildlife, including deer, songbirds, butterflies, turkeys, pheasants
and insects like bees and butterflies that help pollinate important
agricultural crops.
For more information, or to register for the free workshop, contact
Kurt Wolf, Biologist at 586-921-3013, or Kurt.Wolf@macd.org
###
Julie L. Spencer
Gratiot Conservation District Administrator
301 E. Commerce Dr.
Ithaca, MI 48847
989-560-1144
Email: Julie.spencer@macd.org
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